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The mPower mP10 being demonstrated at the show prints a typical color graphic in about 34 seconds. The entry level mP5 requires about double that time, keeping pace with the fastest digital apparel printers.

“Both mPower printers use specially-engineered industrial-strength print heads to increase production speed, significantly reduce clogging, and eliminate costly maintenance cycles,” said Don Rasmussen, co-founder and Director of Engineering at AnaJet, Inc. “As a result, users can rapidly print one-off designs for market testing or reel off hundreds of units in a day, with little or no downtime during the workday.”

AnaJet created the mPower line to support businesses in the screen printing, embroidery, promotional product distribution, quick print shop and sign making industries. “mPower offers a compelling value proposition to these businesses,” said Greg Nathanson, President of AnaJet, Inc. “No other garment printer manufacturer can offer the combination of speed, production readiness, durability and customer support at this price point.”

The mPower’s industrial-strength print heads tolerate high-pressure cleaning, which means less manual maintenance and downtime for cleaning. In addition, the advanced closed-loop ink delivery system enables ink recirculation for all channels. That means less clogging, less maintenance and more precision printing.

The new printers also offer total control of ink flow and ink drop size, which enables users to determine the ideal saturation for prints. Print settings for 300, 600 and 1200 dpi reproduce stunning colors and brilliant whites. AnaJet’s PowerBRIGHT™ water-based, pigmented CMYK and white inks show up equally vibrant on light and dark garments. They reproduce beautifully on cotton, cotton blends and other general purpose printing substrates.

All AnaJet printers are made in the USA with internationally sourced components, and they use environmentally friendly water-based inks.

The technology breakthroughs featured in the new mPower printer line are currently unrivaled. The performance, durability and reproduction brilliance are worth witnessing first-hand. AnaJet is encouraging interested parties to attend the NBM Long Beach show or upcoming U.S. and international trade shows for an in-person demonstration. If you’re unable to attend, please check AnaJet’s website and Facebook page for upcoming video speed tests.

For more information or to request a demo, please visit www.anajet.com/mpower.

About AnaJet, Inc.

Privately held, AnaJet manufactures, distributes and services digital apparel printers (also referred to as direct-to-garment printers) and related consumables. AnaJet, Inc. was established in 2004 by experienced technology executives in Southern California with the corporate charter of providing a “digital revolution” to the garment decoration industry. AnaJet differentiates itself through innovative, purpose-built products and unrivaled customer support.

AnaJet is now the recognized market leader in digital garment printing systems in the US and is in the process of expanding its international business. AnaJet maintains a robust US-based R&D center, as well as customer service, aftermarket support and end-user training programs. For more information, visit www.anajet.com.

# # #

Contact

Joe Longtin

Director of Marketing

AnaJet, Inc.

3050 Red Hill Avenue

Costa Mesa, CA 92626

jl@anajet.com

(714) 662-3200 x. 184

If you look closer, however, you’ll notice that they’re both two essential parts of a singular house. That house is called communication.

A well-designed web page, for example, combines several strategies in order to communicate more effectively with the target user that comes into the site. By the way, here’s a significant point that should never be lost during this discussion. The target user (or audience) is coming from somewhere before they land on this site. They already have a thought in their head. They landed on the site with an expectation in mind. They want to find something specific, solve a particular problem, or meet with someone who they think they’ve found from:

• A search result
• A referral
• A linking site
• An advertisement (banner ad, Facebook ad, AdWords ad, print ad, etc.)
• Some other presentation (seminar, PowerPoint, YouTube video, etc.)

So this user comes in with a preconception.

Let’s say it’s one of your sites. They may have read your <meta description> tag – the copy you place in your SEO tags to force Google’s description under your SERP return link –  and decided that you were worth a look. In this case, they come seeking what you’ve told them they’ll find. If you disappoint on the page that’s linked, you’re a fast click to oblivion.

Once they’ve landed

When this user lands on your page, they’re confronted with several different elements. These include:

• Colors
• Graphics
• Photos
• Words
• Potential actions (buttons, forms, etc.)

All of these things have one combined purpose. They need to communicate with the visitor. Ideally, this communication should have some goal in mind.

On a business web site, this goal is usually one of several options, including:

• Educate (explanations)
• Generate interest (leads)
• Close business (transactions)

The ultimate goal of business is almost always to increase profits by delivering a valuable product or service to the customer.

This may be a little different with a non-profit or .ORG type business, but it’s often quite similar. In the case of a non-profit, the product or service is usually a cause, and the deliverables are some sort of product- or service-based assistance. The leads are related to the fundraising efforts and donors. The transaction is usually a donation or some sort of beneficial partnership.

What does this mean for an ad agency?

Ad agencies can draw focus and mission from these simple realities. In the case of a web site, we’re tasked with making conversions. Typical conversions include urging the user to:

1. Understand a concept
2. Clearly comprehend product features, advantages and benefits (the art of persuasion)
3. Pick up the phone and call for more information
4. Place a product into a shopping cart
5. Sign up for a newsletter
6. Sign up for a webinar (for longer sales cycle products and services)
7. Spread the word about a product socially

This also applies to brochures, data sheets, case studies, displays, booth designs, business cards and so forth, of course.

Let’s take a well-designed Web site as an example and see how this plays out.

Part 2 of this post shows you a popular web site and how they integrate visual, copy and action elements to create a compelling lead conversion platform. Stay tuned, we’ll link it up here shortly.

You Tweet the stories you like and find useful, and your followers occasionally re-tweet them (RT).

How can you improve this process and gain more value from it?

Here are some tricks or best practices. First you want to analyze which articles are getting the most RTs and interest. The key is to let your followers show you what articles are the best/most popular/useful. . . then make sure you leverage that data.

This can be as simple as tracking your RTs (via @mentions) in a tool like Hootsuite, Tweetdeck or Seesmic. If you’ve been sharing a lot of articles, you’ll instantly see how many people thought your links were useful.

You can also get more “into the weeds” by using Bing (yes I said Bing.. not Google). Bing search results are uniquely tied into Facebook. If you’re logged into Facebook and perform a keyword search on a fairly recent/relevant topic (I tried “Facebook marketing” to turn up some results within my particular social network), you’ll see articles and search results that include the photo and “like” status from people you’re connected with on Facebook.

Once you’ve identified some popular articles from your Twitter or Facebook streams,  you’ll want post the popular ones to Facebook. IMPORTANT: You don’t want to test article links in Facebook like you would on Twitter (that’s why you use the Bing search strategy). Facebook shouldn’t be getting so many posts in the first place. Posts on Facebook need more “breathing room” than Twitter. Dan Zarrella had a great webinar on this recently for Hubspot.

Next, you want go back to Twitter and change some of the article titles but keep the same links. I like to schedule these in Hootsuite. This way, I can take a couple hours every week to line up a bunch of Tweets at optimal times.. then I’m done for the week.

You can also pull quotes from the articles and use those as the text of your tweets. Change the shortened link for the article (with an alternate shortener, like goog.le or bit.ly) if you see that Twitter is blocking “same tweets.” You’ll want to schedule the same article in different forms throughout the week/day (only on Twitter, not on Facebook).

Next, you’ll want to create poll questions based on the topic/article you just crowdsourced. Use PollDaddy, SurveyMonkey, SurveyGizmo, Formstack or some other tool. You can link to these polls and publicize them on Twitter/Facebook and use them on your web sites, of course.

The key is to let your audiences teach you about what’s most important to them. The more you learn, the better you become at spotting trends, delivering the right content and establishing yourself as someone with their finger on the pulse of a particular industry/topic/trend.

Are you doing it across all relevant touchpoints?

Think about your:

• Web site
• Billing and estimate documents
• Voicemail and autoresponders
• Facebook, Linked-In and other social interactions online
• Trade show messaging,
• PowerPoints
• Lobby
• Landing pages
• Blogs

If you’re dropping the ball here, you could be losing lots of cash due to missed opportunities for upselling, add-ons, new leads and referrals.

We can help. 3rd Street is now offering a free Touchpoint Audit to the first five companies that respond to this message.

Show us your three most important touchpoints – these could be documents, videos, demos, sound files, ads, AdWords ads, Facebook ads, etc. – and we’ll evaluate them with a fresh outsider’s eye.

We’ll get into your ideal prospect’s mindset and then offer five free improvement ideas for each of the three pieces.

If you like our reports, we ask that you simply consider hiring us for a content development or editing project.

This is a great way to review your work without getting bogged down in internal meetings and wasted creative cycles. Or maybe you just want to make sure your ad agency is staying on their toes. Either way, we can help.

Reach out to 562.596.3333 or getstarted@3rdstreet.com to schedule your audit.

P.S. Call or email soon. These fill up quickly when we announce the offer.

Learn How to Add Google +1 Button to Your Site

Click the link to get started: http://www.google.com/webmasters/+1/button/

Here’s our earlier post about Google +1 and its impact on search.

T-Shirt Printer Manufacturer Opts for a Full-Service Agency

Costa Mesa, CA-based AnaJet, Inc. picked 3rd Street Marketing as their agency of record this month. The company manufactures, distributes and services digital apparel printers, also known as direct-to-garment printers (DTG).

AnaJet’s ink-jet printers allow anyone to print custom designs (with color, foil, gradients and other special effects that are impossible with traditional screen printing methods) onto t-shirts, socks, sweatshirts, skateboards, picture frames and more.

The company selected 3rd Street after vetting several other agencies. First projects will include a website overhaul, campaign-specific sites, ongoing social media efforts, brand-building, and lead generation and sales campaigns.

Word on the Street

Google +1 is a powerful tool for retailers (and all kinds of other businesses for that matter). This is Google’s answer to the Facebook “like” button that’s plastered all over the web. Google explains – “With a single click you can recommend that raincoat, news article or favorite sci-fi movie to friends, contacts and the rest of the world. The next time your connections search, they could see your +1’s directly in their search results, helping them find your recommendations when they’re most useful.”

This is what’s called “social search” in the biz. And, it’s the main reason Google is running scared of Facebook in the search game. P.S. 3rd Street has been optimizing Facebook ‘like’ buttons, Google +1 and all kinds of other social connectivity.

Want it on your site? Just ask! http://www.google.com/webmasters/+1/button/

Client Spotlight:

Long time 3rd Street client Line-X Protective Coatings rolled out a huge Sweepstakes this month. To maximize the sweepstakes potential and leverage social media, they decided to cross-promote it on their Facebook page as well as their own website.

The 3rd Street design team knows how important it is to have brand consistency throughout the campaign, so we developed a jaw dropping landing page, as well as a custom Facebook application to match!

The Line-X Facebook page immediately saw an increase in “likes,” and it’s driving lots more traffic to their main website. Is your website helping to leverage social media? Call us and find out!