Advertising agencies are often divided by two houses – like the Capulets and Montagues or the Hatfields and the McCoys. One half of the house is obsessed with shapes, images and colors, while the other is obsessed with words, thoughts and phrasing. If you look closer, however, you’ll notice that they’re both two essential parts [...]

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The more you learn, the better you become at spotting trends, delivering the right content and establishing yourself as someone with their finger on the pulse of a particular industry/topic/trend.

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Are you displaying consistent branding, offers, calls to action and educational information to your customers and prospects? Are you doing it across all relevant touchpoints? Think about your: Web site Billing and estimate documents Voicemail and autoresponders Facebook, Linked-In and other social interactions online Trade show messaging, PowerPoints Lobby Landing pages Blogs If you’re dropping [...]

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The following semi-edited conversation took place on Facebook. A country singer I know from Nasheville, TN asked me ‘off the cuff’ about how to start optimizing her video for Facebook. What follows is her original question and my comments/guidance. Hey Phil, Cute pics of your kids!!! Since you are the internet expert, I wondered if [...]

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