Analytics & Metrics

Let your Customers and Prospects Inform your Marketing Efforts

The Web and its related technologies have changed marketing forever. You hear a lot of buzz words bandied about – agile marketing, inbound marketing, marketing 2.0, meaningful marketing. . but there’s one key change that’s inherent to all new marketing.

Analytics and metrics drive creativity.

We’re no longer in a world where subjective, touchy-feely marketing teams craft messaging, images, videos, podcasts and layouts and then run them for the next year/month/week. The Web makes everything measurable – at a super-low cost. Nothing against touchy-feely – those meetings still transpire. But you can learn so easily from real-time customer Web interactions.

Subjective creative reviews are a great place to start and generate ideas, but it’s now so easy to let customers and prospects shape your message, “vote” on your campaigns, and click their preferences about photos, titles, subject lines, offers, promos, calls to action and anything else you serve up.

It’s simple to insert Google Analytics into your campaign pages, use Google Website Optimizer for your multivariate or A/B testing, and even leverage our very own soup-to-nuts tool Tracktion to manage analytics. Everything from campaign management to reporting is at your fingertips via Web dashboards – any time, anywhere.

That way, your creative can teach you about what’s working and what’s not – via that real-time focus group we call Internet customers and prospects. All this can be integrated with your offline efforts, of course.

Need to know more about what’s possible with today’s analytics and conversion measurement technologies? Want to start testing ideas out today? Feel free to call us at 855.373.7873 or email us with an inquiry. We look forward to hearing from you!